On the first day of the three-day Fish Festival at Nalban Food Park in in the city on December 15, the State Fisheries Development Corporation (SFDC) will launch a fish app through which customers will be able to buy fish and fish items. The government aims, through the mobile app, to make fish from Bengal available easily across the country as well as abroad, a senior official of the SFDC here today said. The aim is in sync with Chief Minister Mamata Banerjee’s aim to make the brands of the government achieve global status, under the umbrella brand Biswa Bangla, he said. “So far mobile apps have been very popular in private transportation sector , but this is the first time a government organisation has taken the initiative to launch a food app to sell items to be delivered directly to the consumer’s home,” the official added. The SFDC has selected 22 varieties of fish, seven varieties of dried fish (shuntki maach), fish pickle and a few other items to be sold through the app. Initially, the products will be available in the areas of Salt Lake, Lake Town, Kestopur, Baguihati and Kankurgachi. The fish will be sold in packets of 250 g, 500 g and 1 kg. By next year, according to SFDC officials, the items will be sold throughout the state, country and even abroad.