In many parts of the world, there is increasing interest among scientists, managers, and communities in merging long-enduring customary practices such as taboos that limit resource use with contemporary resource management initiatives. Here, the authors synthesize the literature on the customary management of coral reefs emerging from diverse disciplines including anthropology, common property economics, and ecology. First, they review various customary management strategies and draw parallels with Western fisheries management. Secondly, they examine customary resource management and conservation. They argue that, while resource conservation often appears to be an unintended by-product of other social processes, customary management can, in fact, conserve marine resources. In the third section, they examine the resilience of customary management institutions to socioeconomic transformations. They suggest that in conditions of high population and commercialization of marine resources, property rights may become strengthened but arrangements that rely on self-restraint become weakened. Finally, they examine the commensurability of customary management and conservation. They emphasize that practical and conceptual differences exist between customary management and contemporary conservation which have often led to failed attempts to hybridize these systems. However, when these differences are understood and acknowledged there exists a potential to develop adaptive management systems that are: (1) highly flexible; (2) able to conserve resources, and; (3) able to meet community goals. In each section, the authors provide research priorities and conclude conclude by developing six key features of successful hybrid management systems.