A brief account is given of the success story of women fish vendors in Orissa, India regarding the use of ice boxes to maintain the quality of the fish during transportation from the landing centre to the market. A women’s group was formed, following assistance by the Post-Harvest Fisheries Project in 1995, to manage four ice boxes. Women entered into an agreement with the traders who brought ice into the village, brought fish and carried catches back: the traders would give women ice free of cost and women would ensure supply of fish in good condition.