The author examines through a feminist lens how the tension between two views—a way of life and a way to make a living—is played out and how these changes affect men (and women) in the Bonavista and Trinity Bays inshore fishery. Has a ‘crisis of fish’ and the loss or diminution of livelihood led to a ‘crisis of masculinity’? Through extensive interviews with fishers and fish-plant workers, the author discovers that men respond to restructuring in complex ways mediated, enabled, and constrained by their class and gender positions and by maritime cultural values.